Bella was created for my daughter, Bella, who has suffered with eczema her entire life. Her name is Italian for ‘Beautiful’ and we are dedicated to helping women feel their most beautiful every day.


– Krista Whitley, Founder




Having family members who suffer from extreme skin sensitivity and dermal disorders, the founders of Bella wanted to formulate a wellness line that would calm their skin and alleviate discomfort. Utilizing the purest, most wholesome, and supreme quality ingredients — all incorporated with the finest CBD — the Bella line was born.

Women are the fastest growing demographic of cannabis users; so it only makes sense that Las Vegas Women Grow Market Leader, Krista Whitley would incorporate the hemp plant in Bella’s unique, ultra premium feminine topical line. This women-owned company combines premium, spa-inspired formulations with the finest hypoallergenic CBD extracted from American grown industrial hemp!


Krista Headshot

Founder, Krista is a trailblazing leader, entrepreneur and mom. She leads the team in overall strategy, creative marketing and product innovation for Bella.

Krista Whitley